Case Study · Brand & Commercial
Byron Pugh Legal
Network TV Commercial · Middle Tennessee
Client
Byron Pugh Legal
Sector
Legal Services
Relationship
Network TV Commercial
Work
Unconventional law firm TV spot
The Client
Byron Pugh Legal is a law firm dedicated to offering skilled and empathetic legal services across Middle Tennessee.
The Challenge
Byron Pugh Legal wanted an unconventional law firm ad for network TV, something that broke from typical legal-ad cliches.
Our Role
Traded the dull legal mumbo-jumbo for storytelling as entertaining as a courtroom drama mixed with comedy, built around two characters that leap off the screen to bring the human side of law to life.
Deliverables
Creative Concepting, Script Development, Talent Hire, Storyboarding, Color Grading & Sound Mixing, Motion Graphics, Music Composition
The Film